Because you work with people, about people
- their feelings,
fears, hopes and dreams -
you are invited to the
First-Ever Soft Sell Internet Marketing Conference
And We Offer You This Unconditional Guarantee:
In Just Three Days You'll Learn How to
Translate Your Expertise Into A Thriving Online Business That Takes You Far Beyond Where You Are Now To Produce Financial Freedom You Haven't Even Yet Imagined!

DATE: 07-23-08
From the Desk of: Judith & Jim
RE: Soft Sell Strategies and Personal Relationships to Advance Your Business
Dear Soft Sell Colleague,
If you’ve been looking for an Interent Marketing conference in alignment with who you are and how you want to market and sell your expertise, you just have to attend our "Bridging Heart and Marketing" Conference this February 22, 23, and 24, 2008.
Because . . .
In One Weekend You Can Literally Launch a
Whole New Direction in Your Business
Here's how. For starters, you'll benefit most at the conference by:
| listening — gathering nuggets that advance what you’re already doing | |
| stretching — experiencing insights that open your imagination to new directions | |
| connecting — meeting people who can show you how you can grow your business | |
| reciprocating — sharing your expertise to improve and expand other people's projects | |
| committing — implementing what you learn, sometimes even before the weekend is over |
And to help you draw as much as you can from this conference, we promise that you will:
Expand Your Success Mindset
- success is a state of mind before it's a strategy or tactic
- be exposed to models of what's possible
- widen your desire and dreams and deepen your dedication to achieving them
Learn from the Masters
- collect practical marketing take-aways, guaranteed
- learn tested and proven success strategies from real world super stars
- thrill to the “AHAs!” that are sure to come
Meet People Just Like You
- feel at home, perhaps like never before at an Internet conference
- stimulate your creativity in this exciting environment
- share like visions, there's no telling where they can lead
Network
- join or create partnerships and joint ventures
- join or create mastermind groups
- build your list thru ezine swaps, affiliate connections, and more
Have Fun
- gather for meals and after-hours rapport with like-minded colleagues
- celebrate new connections and new friendships
- enjoy unannounced surprises, gifts, a super success raffle, prizes, and much more
This is what we promise, so now...
Imagine What Your Life Will Be Like When
Your Business Produces Profits Far Beyond
Your Desire and Effort
Take a moment and visualize what it’s going to be like:
The fun of being confident and at ease because you know what you’re doing.
Living the freedom of having enough money to stop money-worries forever and to relish being generous just because you can.
Opening the doors to creative stimulation with innovative entrepreneurs like you as you discover new directions that better fulfill your customers' needs and desires.
Loving what you do because what you do loves you back.
Finding a home where your Soft Sell approach is welcomed - so that you can remain in integrity with who you are as you translate your expertise into results and benefits for those who take your products and services into their life.
That's what your life can be like and we're not talking theory. We know because that’s where we are now and why we are the first ever to produce a Soft Sell Internet marketing conference.
This Is What Happened When We
Became Involved with Internet Marketing
It was just 3 years ago that we decided to join the Internet marketing phenomenon.
We’d worked together as therapists for 17 years and we wanted to expand our income and our reach. Pretty quickly we saw that through the Internet we could grow from working one-on-one to one-on-many and we could achieve everything we wanted.
But there was something missing.
We went to marketing conferences. We talked with marketing superstars. We bought their continuing education programs. All the material was good — really good — and the people we met were (and continue to be) some of the most emotionally, intellectually, and spiritually generous people we’ve every known.
But something was off.
Finally it became clear. There was just one style of marketing. What we saw we call “hard sell” marketing — challenging, in-your-face, almost combative.
Now, to be clear, we also saw that huge sums of money were being made that way.
So we tried to adapt. But no matter what we did we were never comfortable. And that led to no end of frustration.
Finally, we decided we'd have to go our own way — sink or swim. And, happily, we began to swim. And swim and swim.
It was then that our first teacher, Alex Mandossian, coined our approach as “soft topic copywriting and marketing.” And that evolved into “Soft Sell Marketing,” because it's clearer and more complete.
Since then we’ve become known as Soft Sell Marketers and we also know that there are many, many others — just like you — a whole community of marketers and soon-to-be marketers whose products and services won’t sell unless they are made available in a way that's inviting and inclusive – in other words, in a Soft Sell way.
So it's for you that "Bridging Heart and Marketing" is designed and dedicated.
Who Is a Soft Sell Marketer?Think of it this way. Imagine a stock broker. His job is to turn his client’s money into more money. That’s the only point. We call what he does “selling money.” But that’s not what you sell. Your focus is relationships, health and nutrition, graphic design, financial planning, life coaching, fine art, public speaking, yoga, self-development—any of the countless personal improvement and lifestyle enhancing products and services people need and want - and pay for daily. That’s what makes you a Soft Sell Marketer. Don’t get us wrong. We know that, like us, you want to make an income that is commensurate with your value. And why not? What you offer is extremely valuable and you should be paid — and paid well — for what you do. But, among Internet marketing conferences, have your marketing needs ever been directly served in a way that understands and respects your point of view? We can say with certainty — not until now! |
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Thanks for This Conference
Reserve My Seat Now |
10 Months Ago We Decided to Do Something
for the Soft Sell Marketing Community
We contacted several of the top Internet marketers asking if they would be interested in speaking at a Soft Sell conference we were planning. Because we knew them personally we expected they would respond quickly.
What we didn’t expect was how eager and excited they were. We didn’t have to sell them on the idea. Every single person we asked said “Yes.” And we had our faculty booked in just three weeks.
And since then we’ve built a list of other marketer/speakers who want to provide their expertise in the future. We didn’t solicit them. They heard about what we’re doing and solicited us.
Why are we telling you this?
Because something is swelling in the belly of the Internet marketing community—and it’s all about you, the Soft Sell Internet marketer.
Okay, But Why a Marketing Conference?
Because, until now, there hasn’t been a home for us who market our life and lifestyle-changing products and services on the Internet.
And as a Soft Sell marketer you have different needs than the business-to-business marketer.
It doesn’t matter if you are a spiritual counselor, a home school resource advisor, or a just published author, if you don’t understand and integrate marketing principles into what you do, you will be stuck in place, limited in what you can achieve — not just for yourself but for your prospects and customers as well.
So for our very first "Bridging Heart and Marketing" Conference we’ve scheduled an extraordinary line-up of world-class marketers who will bring to you the very same techniques they used to put them at the top of Internet marketing community, the same techniques that served as the foundation for their success.
And to truly succeed it’s crucial to understand that you too belong to a community — a community of like-minded colleagues who share your values and affirm your marketing goals, because they are aligned with your point of view.
They too are Soft Sell marketers and they get you. Because they are you. If you haven't known this before, or even if you have, you are in for a discovery that will touch your heart, feed your mind, and open your soul. And "Bridging Heart and Marketing" is the best way for you to get a true sense of your community.
We guarantee it.
And the business payoffs?
- Marketing information and techniques without parallel. Not theory. The real stuff from those who are making it work.
- Mindset issues, because success and fulfillment start in the mind. If your beliefs, attitudes, intentions, and goals are not working together, your internal conflict will sabotage your actions and won’t allow you to manifest your dreams.
- Connections, connections, and more connections that you can develop into partnerships that will lead to a wider reach for you and your products and services and, of course, more money. In fact, you can create as much money as you are willing to envision.
After all, this is a marketing conference, and that means you will learn how to increase your income, free your time, open your horizons, and allow yourself to live the life you want to live.
These are not empty clichés. They are real choices, choices you can truly enjoy.
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I want the Techniques, The Mindset and the Connections
Reserve My Seat Now |
"Bridging Heart and Marketing" Is Not Just Another Conference, It Is Specifically Intended for You, the Soft Sell Marketer, Because . . .
- You're already marketing online and want to give up trading dollars for hours to create more income by reaching more people
- You're an expert who’s developed and honed your message and are ready to take it
to a larger platform - You're an author who’s learned that writing a book is only the first leg in the process and that Internet marketing is a skill you need to learn
- You're a coach who wants to add speaking and online training to your skill-set for multiple
income streams - You're a beginner who wants to see what’s possible and determine where you fit in
- You're an information marketer who's looking for a style of marketing that better suits how you want to connect with your customers
- You're an entrepreneur who's looking to build a constantly growing list of qualified leads and convert them into long-standing clients
- You're a Soft Sell Marketer and you’ve been searching for the marketing community that understands you through and through.
- You're curious and want to learn more about Soft Sell Marketing and the Soft Sell community
Mark your calendar for February 22, 23, 24 2008 because you'ill find what you’re looking for at "Bridging Heart and Marketing".
Introducing Our World-Class Faculty Who Have Created Wealth and Personal Freedom for Themselves as well as for Those They've Taught and the Opportunity to Generously Give Back with Gratitude
There’s an old saying that says: Those who can, do. Those who can’t, teach.
But when you find people who are capable of both — pay close attention. Your life is about to
change.
In that light we want you to know the people who will present at our conference. They are Internet marketing leaders and teachers we know personally who have impacted our online business and our
lives. We’ve been impressed by their emotional openness, their deep grasp of marketing principles, their willingness to teach and support, and their exceptional generosity.
They are masters at what they do.
But more than just do, these teachers all come from the heart. And you can expect the powerful combination of marketing expertise coupled with their genuine capacity to connect, person-to-person, as they present what they know.
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In Just Three Days You Will Gain Technical, Emotional, Financial, and Spiritual Know-How
That Will Support and Lead You Toward Doing
More of What You Want to Do with
Your Business and Your Life
It's impossible to predict what you will take away from "Bridging Heart and Marketing." You'll be moved, impressed, and inspired - but by what only you know.
So we guarantee that what we’ve included on this list will be yours when you are there with us.
TECHNICAL
A foundation in Google’s Pay Per Click advertising program that will show you How To make good use of one of the least expensive methods to get your message out to a large audience
The ins-and outs of blogging from an international expert who has accomplished more with her blogs than most people accomplish with their entire web sites
A guided tour of "Pod-Leveraging"where you can create an income stream for two days work, put it on auto-pilot, and then go about doing other things.
EMOTIONAL
The story of how we overcame our internal resistance to “having to sell” by understanding that selling is a spiritual service
Personal connections with like-minded colleagues that will not only give you a sense of “coming home,” but will advance your business ambitions through affiliate relationships
and joint ventures
The sweet sense of relief and excitement because what you'll hear will be clear, applicable, and filled with promise
FINANCIAL
You'll be given blueprints for success and prosperity from those who speak from their truly abundant experience
Step-by-step plans you can use to more profitably market your products and services
on
the Internet
A vision of a financial future that's available to you in your real life, that you can aspire to and attain, that you can keep growing over a lifetime, and that will be fun, freeing, and fulfilling.
SPIRITUAL
Discover your driving force and why your business cannot survive the tough times nor thrive through the abundant times without it
Understand why focusing on one “thing” is critical if you are to touch the power within you that needs to be expressed through your business
Open to your life’s purpose and passion that will guide you into your most creative and rewarding “place” inside and out
I want to Discover, Understand and Open
Reserve My Seat Now |
EXTRAS! EXTRAS! EXTRAS!
Friday Night Networking Dessert — a chance to link up with others to advance your business, exchange ideas, inspire creativity, and just plain have fun. You can create affiliate relationships. joint venture opportunities; find and join a mastermind mind group or two; maybe even team up with someone to create a new product or start a line of products together. Networking provides the reach that can extend your possibilities, expand your horizons, elevate your ambitions, and enrich your life.
Saturday Night Raffle — One of the most troubling inner blocks to success is what we call “The Fear of Being Fabulous.” It stops more people than the clichéd fear of failure. To show you how to overcome the fear of being fabulous, we, Judith & Jim, will choose three people of those who are willing to participate - perhaps you - and help you identify, understand, and take action toward freeing yourself from what is holding you back. This will be an open session so that everyone present can learn the process of Overcoming the Fear of Being Fabulous.
Sunday Winners — On Sunday, 2-24, we’ll be announcing the winners of a very special and fun contest. We’ll tell everyone what the contest is all about on Friday morning of the conference, 2-22.
Special Registration Bonuses — Gifts From Each Speaker — When you check in at the Conference Registration Desk you will receive a Special Gift from each of our speakers. They range in value from $47 - $597 - and they are all extremely helpful to building your Internet success! [Total Value – $1800]
Super Rights Bonus — Everyone who attends "Bridging Heart and Marketing" will receive the rights to use the preview-call audio as bonuses in support of your own marketing . [ Total Value - $1200 . . . Value In Future Income - Unlimited]
Prepare for the Conference Bonus — The live event is the missing link to your Internet marketing success. And to help you prepare, you'll receive "In the Lobby," a 14-point audio program to make the most out of your networking - before, during, and after the conference.
“Bridging Heart and Marketing” will be as interactive and community-based Internet marketing conference as we can make it. Because It’s all in the Connection.
WE THANK OUR SPONSORS FOR THEIR SUPPORT
![]() Morgan James Publishing The Entrepreneurial Publisher |
![]() WomensRadio Empowering the Voice of the Feminine Leader |
![]() Key Thing Technologies The Easiest Way to Add Video to Your Website |
![]() Speaker Fulfillment Services Fulfillment Done Right, Right Away |
And to Make Your Three Days as Comfortable and Conducive to Your Growth and Gain as We Can, We've Made Special Arrangements for You to Stay at the
Westin Hotel at the Los Angeles Airport

The Westin LAX is conveniently located only four blocks from the Los Angeles International Airport, which enjoys some of the cheapest flights and most direct routes around. The hotel will be providing a 24-hour courtesy shuttle to and from the airport.
The Westin LAX is renowned world-wide for its welcoming atmosphere supported by state-of-the-art technology and impeccable Westin service.
In your spacious guest room you'll sleep in the comfort of what will feel like a floating cloud - Westin's world famous The Heavenly Bed®.
Also, at then end of the day, you can soak in Westin’s Heavenly Bath® - and feel any tension ooze out of your relaxing body.
To stay at the Westin you can pay up to $447 per night.
But we've negotiated a discounted room rate of just $129 per night and reserved a block of rooms to make staying at the Westin a true pleasure.
To reserve this special room rate, call the hotel directly at 310-216-5858 and mention “Judith & Jim ‘s "Bridging Heart and Marketing" Conference.” But you have to hurry – this special rate is valid only through February 4th, 2008… or until all of our rooms are taken, whichever comes first.
Make it a point to reserve a room in our special room block. So take a minute right now and call the hotel at 310-216-5858. Your room rate will be discounted to just $129 per night. However, once we fill every room in the special block, we can't negotiate for any additional rooms at this low price. So call now, 310-216-5858, and take room-reservation off of your to-do list.
The Westin |
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Finally, to complete your travel details, now is a great time to call your favorite airline and book your flight. The sooner you act, the cheaper your tickets should be. Or you can check flights online at www.expedia.com, www.travelocity.com or www.orbitz.com.
So, How Much Is This Soft Sell Mindset
and Marketing Know-How Worth to You?
We’ve attended many conferences and have paid as a much as $5000 to learn from just one of the masters we were exposed to.
And now they will all be gathered in one place for our never before organized Soft Sell marketing event. Each presenter will speak for 90 minutes. Imagine having to pay for 90 minutes of their personal coaching — if you could even get it.
But since “Bridging Heart and Marketing” is the first-time-ever Soft Sell marketing conference, as an inaugural offer, we want to make it as affordable as we can for everybody to attend.
So you won’t pay $5000. Or even $2000. Because we’ve locked in the tuition for “Bridging Heart and Marketing” at an incredible ................................................ $997 per person.
And if You Register with Someone Else?
Register Right Now For You And — your partner, your spouse, your friend, or even another marketer you know just slightly — your guest can join you for just $500.
Two full three-day registrations for .................................. only $1497.
Full Payment or Payment Plan
So you can feel free to join us at “Bridging Heart and Marketing” and to make it as easy and as attractive as we can —
You can make your investment either as one full payment or use our payment plan.
At $997 you can click the "I'll Invest in Full Now" button below or you can make TWO payments of $518 (service charge included) by clicking the "Bill Me in Two Payments" button below. The second payment will be credited to your credit card 30 days from the date of your registration.
At $1497 you can click the "I'll Invest in Full Now" button below or you can make TWO payments of $768 (service charge included) by clicking the "Bill Me in Two Payments" button below. The second payment will be credited to your credit card 30 days from the date of your registration.
The choice is yours.
February 2008
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I understand that my investment includes my attendance for a FULL THREE DAYS, where I will get the opportunity to gain the information that can increase my income as well as network with the hundreds of other attendees and experts who will be at this event. |
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I understand that I will meet and learn from the "Bridging Heart and Marketing" world-class faculty so I can develop the kind of business I dream of. And I certify that neither you nor anyone else have made any income promises and my results are dependent on my own efforts and that of my business. |
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I understand that I’ll receive 24 registration bonuses valued at approximately $3,000 absolutely free with my registration. |
On The Basis of Everything I've Read
Please Accept My Registration
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For another option to order, please call 1-702-870-3657.
We Look Forward to You Being With Us
Because you are serious about translating your experience into a lucrative and fulfilling Internet marketing business, and we are serious about providing you with world-class trainers whose information can take you where you want to go, it will be our real pleasure to welcome you at the Westin Los Angeles Airport, for our "Bridging Heart and Marketing" Soft Sell Internet Marketing Conference – February 22, 23, and 24.
And if, by chance, we don’t meet, please come up and introduce yourself.

Judith Sherven & Jim Sniechowski
Founders, "Bridging Heart and Marketing"
Soft Sell Internet Marketing Conference
P.S. – Remember, register with a guest and you benefit by getting 2 full three-day registrations at a 25% savings.
P.P.S. – You’ll benefit from 3 days filled with technical, emotional , financial, and spiritual support from world-class Internet marketing Superstars that can transform your business in ways you can’t even now imagine.
P.P.S. – Guarantee – You must be thoroughly delighted with “Bridging Heart and Marketing,” or just ask for a refund no later than at the end of the first day, turn in your materials, and we'll gladly honor your request.
Final P.S. – At “Bridging Heart and Marketing” you’ll find a home among other Soft Sell marketers, not just for three days - maybe for a lifetime.
I Know I Have to Be There
Reserve My Seat Now |







Mike Koenigs is perhaps best known as the marketing genius who brought Internet Infomercials to the web and co-creator of Traffic Geyser, a service that distributes Internet videos to over 35 top search engines with the click of a button.
Mike Filsaime is an author, software developer, renowned speaker, personal coach, business consultant, and most of all... an intensive marketer.





