Because you work with people, about people
- their feelings,
fears, hopes and dreams -
you are invited to the
First-Ever Soft Sell Internet Marketing Conference
And We Offer You This Unconditional Guarantee:
Give Us Just Three Days and You'll Learn to Translate Your Expertise Into A Thriving Online Business That Takes You Far Beyond Where You Are Now To Produce Financial Security You Haven’t Even Yet Imagined!

DATE: 07-03-09
From the Desk of: Judith & Jim
RE: Soft Sell Strategies and Personal Relationships to Advance Your Business
Dear Soft Sell Colleague,
If you’ve been looking for an Interent Marketing conference that is in alignment with who you are and how you want to market and sell your expertise you simply have to attend "Bridging Heart and Marketing" this February 22, 23, and 24, 2008.
Because . . .
In Just One Weekend You Can Literally Launch a
Whole New Direction in Your Business
A successful conference is a combination of:
| listening — gathering nuggets that advance what you’re already doing | |
| stretching — experiencing insights that open your imagination to new directions | |
| connecting — meeting people who can show you how you can grow your business | |
| reciprocating — sharing your expertise to improve and expand other people's projects | |
| committing — applying what you learn, sometimes even before the weekend is over |
And to help you accomplish this, we promise that you will:
Expand Your Success Mindset
- success is a state of mind before it is a strategy or tactic
- be exposed to models of what is possible
- widen your desire and dreams and your dedication to achieving them
Learn from the Masters
- practical take-aways, guaranteed
- tested and proven success strategies from real world super stars
- thrill to the “AHAs!” that are sure to come
Meet People Just Like You
- feel at home, perhaps like never before in Internet marketing
- stimulate your creativity in this exciting environment
- share like visions, there's no telling where they can lead
Network
- join/create partnerships and joint ventures
- join/create mastermind groups
- build list thru ezine swaps, affiliate sales, and more
Have Fun
- enjoy meals and after-hours rapport with like-minded colleagues
- celebrate new connections and new friendships
- unannounced surprises, gifts, a super success raffle, prizes, and much more
This is what we promise, so...
Just Imagine What Your Life Will Be Like When
Your Business Produces Profits Far Beyond
Your Desire and Effort
Take a moment and visualize what it’s going to be like:
The ease and fun of being confident because you know what you’re doing.
The pleasure of being among like-minded marketers with whom you can set up affiliate relationships, joint venture partnerships, mastermind group(s), and personal friendships.
The creative stimulation of innovative entrepreneurs like you to point you in new directions so you can better fulfill your customers' desires.
And finding a home where your Soft Sell approach is welcomed so that you can remain in integrity with who you are as you translate your expertise into products and services you offer to
the marketplace.
That’s where we are now and why we are the first ever to sponsor a Soft Sell Internet
marketing conference.
Please allow us a brief moment to tell our story.
This Is What Happened When We
Became Involved with Internet Marketing
It was just 3 years ago that we decided to join the Internet marketing phenomenon.
We’d worked together as therapists for 17 years and we wanted to expand our income and our reach. Pretty quickly we saw that through the Internet we could grow from working one-on-one to one-on-many and we could achieve everything we wanted.
But there was something missing.
We went to marketing conferences. We bought continuing education programs. All the material was good — really good — and the people we met were (and continue to be) some of the most emotionally, intellectually, and spiritually generous people we’ve every known.
But something was off.
Finally it became clear. There was just one style of marketing. What we saw we came to call “hard sell” marketing — challenging, in-your-face, almost combative.
Now, to be clear, we also saw that huge sums of money were being made that way.
We tried to adapt. But no matter what we did we were never comfortable. And that led to no end of frustration.
It was then that we decided we would have to go our own way — sink or swim. And, happily, we began to swim. And swim and swim.
Our first teacher, Alex Mandossian, coined what we were doing as “soft topic copywriting & marketing.” And that lead to the category “Soft Sell Marketing,” because it's clearer and more complete.
Since then we’ve become known as Soft Sell Marketers and we also know that there are many, many others just like us — just like you — a whole community of marketers and soon-to-be marketers whose products and services won’t sell unless they are made available in a way that is inviting and inclusive – in other words, in a Soft Sell way.
So it's for you that "Bridging Heart and Marketing" is designed and dedicated.
Who Is a Soft Sell Marketer?Think of it this way. Imagine a stock broker. His job is to turn his client’s money into more money. That’s the only point. We call what he does “selling money.” But that’s not what you sell. Your focus is relationships, health and nutrition, graphic design, financial planning, life coaching, fine art, public speaking, yoga, self-development—any of the countless personal improvement and lifestyle enhancing products and services people need and want - and pay for daily. That’s what makes you a Soft Sell Marketer. Don’t get us wrong. We know that, like us, you want to make an income that is commensurate with your value. And why not? What you offer is extremely valuable and you should be paid — and paid well — for what you do. But, among Internet marketing conferences, have your marketing needs ever been directly served in a way that understands and respects your point of view? We can say with certainty — not until now! |
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Thanks for This Conference
Reserve My Seat Now |
10 Months Ago We Decided to Do Something
for the Soft Sell Marketing Community
We contacted several of the top Internet marketers asking if they would be interested in speaking at a Soft Sell conference we were planning. Because we knew them personally we expected they would respond quickly letting us know.
What we didn’t expect was how eager and excited they were. We didn’t have to sell them on the idea. Every single person we asked said “Yes.” And we had all of our faculty booked in just three weeks.
And since then we’ve built a list of other marketer/speakers who want to provide their expertise in the future. We didn’t solicit them. They heard about what we’re doing and solicited us.
Why are we telling you this?
Because something is swelling in the belly of the Internet marketing community—and it’s all about you, the Soft Sell Internet marketer.
Okay, But Why a Marketing Conference?
Because, until now, there hasn’t been a home for people who market their life and lifestyle-changing products and services to the general consumer.
And you - the Soft Sell marketer - have different needs than the business-to-business marketer.
It doesn’t matter if you are a spiritual counselor, a home school resource advisor, or a just published author, if you don’t understand and integrate marketing principles into what you do, you will be stuck in place, limited in what you can achieve — not just for yourself but for your prospects and customers as well.
For our very first "Bridging Heart and Marketing" we’ve scheduled an extraordinary line-up of world-class marketers who will bring to you the very same techniques they used to put them at the top of Internet marketing, the same techniques that served as the foundation for their success.
And to truly succeed it’s crucial for you to understand that you belong to a community—like-minded colleagues who share your values and affirm your marketing goals, because they are aligned with your point of view.
They too are Soft Sell marketers and they get you. Because they are you. And this conference is the best way to bring everyone together to get a true sense of community — AND you are part of it.
If you haven’t known this before, or even if you have, you are in for a discovery that will touch your heart, feed your mind, and open your soul. We guarantee it.
And the business payoffs?
- Marketing information and techniques without parallel. Not theory. The real stuff from those who are making it work.
- Mindset issues, because success and fulfillment start in the mind. If your beliefs, attitudes, intentions, and goals are not working together, your internal conflict will sabotage your actions and won’t allow you to manifest your dreams.
- Connections, connections, and more connections that you can develop into partnerships that will lead to a wider reach for you and your products and services and, of course, more money. In fact, you can create as much money as you are willing to envision.
After all, this is a marketing conference, and that means you will learn how to increase your income, free your time, open your horizons, and allow yourself to live the life you want to live.
These are not empty clichés. They are real choices, choices you can truly enjoy.
I want the Techniques, The Mindset and the Connections
Reserve My Seat Now |
"Bridging Heart and Marketing" Is Not Just Another Conference, It Is Specifically Intended for You, the Soft Sell Marketer, Because . . .
- You are already marketing online and want to give up trading dollars for hours to create more income by reaching more people
- You are an expert who’s developed and honed your message and are ready to take it
to a larger platform - You are an author who’s learned that writing a book is only the first leg in the process and that Internet marketing is a skill you need to learn
- You are a coach who wants to add speaking and online training to your skill-set for multiple
income streams - You are a beginner who wants to see what’s possible and determine where what you do fits in
- You are an information marketer who is looking for a style of marketing that better suits how you want to connect with your customers
- You are an entrepreneur who is looking to build a constantly growing list of qualified leads and convert them into long-standing clients
- You are a Soft Sell Marketer and you’ve been searching for the marketing community that understands you through and through.
- You are curious and want to learn more about Soft Sell Marketing and the Soft Sell community
If you identify - then mark your calendar for February 22, 23, 24 2008 because you will find what you’re looking for "Bridging Heart and Marketing".
Introducing Our World-Class Faculty Who Have Created Wealth and Personal Freedom for Themselves as well as for Those They Have Taught and the Opportunity to Generously Give Back with Gratitude
There’s an old saying that says: Those who can, do. Those who can’t, teach.
But when you find people who are capable of both — pay close attention. Your life is about to
change . . . for the better.
In that light we want you to know the people who will present at our conference. They are Internet marketing leaders and teachers we know personally who have impacted our online business and our lives - for the better. We’ve been impressed by their emotional openness, their deep grasp of marketing principles, their willingness to teach and support, and their exceptional generosity.
They are masters at what they do.
But more than just do, these teachers all come from the heart. And you can expect the powerful combination of marketing expertise coupled with their genuine capacity to connect, person-to-person, as they present what they know.
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In Just Three Days You Will Gain Technical, Emotional, Financial, and Spiritual Know-How
That Will Support and Lead You Toward Doing
More of What You Want to Do with
Your Business and Your Life
It is impossible to predict what you will take away from "Bridging Heart and Marketing". You will be moved, impressed, and inspired, but by what only you know.
But we guarantee that what we’ve included on this list will be yours when you are there with us.
TECHNICAL
A foundation in Google’s Pay Per Click advertising program that will show you How To make good use of one of the least expensive methods to get your message out to a large audience
The ins-and outs of blogging from an international expert who has accomplished more with her blogs than most people accomplish with their entire web sites
A guided tour of "Pod-Leveraging"where you can create an income stream for two days work, put it on auto-pilot, and then go about doing other things.
EMOTIONAL
The story of how we overcame our internal resistance to “having to sell” by understanding that selling is a spiritual service
Personal connections with like-minded colleagues that will not only give you a sense of “coming home,” but will advance your business ambitions through affiliate relationships
and joint ventures
The sweet sense of relief and excitement because what you will hear will be clear, applicable, and filled with promise
FINANCIAL
You will be given blueprints for success and prosperity from those who speak from their truly abundant experience
Step-by-step plans you can use to more profitably market your products and services
on
the Internet
A vision of a financial future that is available to you in your real life, that you can aspire to and attain, that you can keep growing over a lifetime, and that will be fun, freeing, and fulfilling.
SPIRITUAL
Discover your driving force and why your business cannot survive the tough times nor thrive through the great times without it
Understand why focusing on one “thing” is critical if you are to touch the power within you that needs to be expressed through your business
Open to your life’s purpose and passion that will guide you into your most creative and rewarding “place” inside and out
I want to Discover, Understand and Open
Reserve My Seat Now |
EXTRAS! EXTRAS! EXTRAS!
Friday Night Networking Dessert — a chance to link up with others to advance your business, exchange ideas, inspire creativity, and just plain have fun. You can create affiliate relationships. joint venture opportunities; find and join a mastermind mind group or two; maybe even team up with someone to create a new product or start a line of products together. Networking provides the reach that can extend your possibilities, expand your horizons, elevate your ambitions, and enrich your life.
Saturday Night Raffle — One of the most troubling inner blocks to success is what we call “The Fear of Being Fabulous.” It stops more people than the clichéd fear of failure. To show you how to overcome the fear of being fabulous, we, Judith & Jim, will choose three people of those who are willing to participate and help them identify, understand, and take action toward freeing themselves from what is holding them back. This will be an open session so that everyone present can learn the process of Overcoming the Fear of Being Fabulous.
Sunday Winners — On Sunday, 2-24, we’ll be announcing the winners of a very special and fun contest. We’ll tell everyone what the contest is all about on Friday morning of the conference, 2-22.
“Bridging Heart and Marketing” will be as interactive and community-based Internet marketing conference as we can make it. Because It’s all in the Connection.
And to Make Your Three Days as Comfortable and Conducive to Your Growth and Gain as We Can, We've Made Special Arrangements to Stay at the Westin Hotel at the Los Angeles Airport

The Westin Los Angeles Airport is conveniently located only four blocks from the Los Angeles International Airport, which enjoys some of the cheapest flights and most direct routes around. The hotel will be providing a 24-hour courtesy shuttle to and from the airport. (If you're driving to the hotel, click here to create customized directions.)
The Westin Los Angeles Airport Hotel is renowned world-wide for its welcoming atmosphere supported by state-of-the-art technology and impeccable Westin service.
In your spacious guest room you will enjoy their world famous The Heavenly Bed® - sleep in the comfort of what will feel like a floating cloud.
Also, at then end of the day, you can soak in Westin’s Heavenly Bath® - and feel any tension ooze out of your relaxing body.
To stay at the Westin you can pay up to $447 per night.
But we've negotiated a discounted room rate of just $129 per night and reserved a block of rooms just for you and your fellow seminar attendees.
To get this special price, call the hotel directly at 310-216-5858 and mention “Judith & Jim ‘s "Bridging Heart and Marketing" Conference.” But you have to hurry – this special attendee-only rate is valid only through February 4th, 2008… or until all of our rooms are taken, whichever comes first.
Make it a point to reserve a room in our special room block. So take a minute right now and call the hotel at 310-216-5858. Your room rate will be discounted to just $129 per night. However, once we fill every room in the special block, we can't negotiate for any additional rooms at this low price. So call now, 310-216-5858, and take room-reservation off of your to-do list.
Finally, to complete your travel details, now is a great time to call your favorite airline and book your flight. The sooner you act, the cheaper your tickets should be. Or you can check flights online at www.expedia.com, www.travelocity.com or www.orbitz.com.
The Westin |
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So, How Much Is This Soft Sell Mindset
and Marketing Know-How Worth to You?
We’ve attended many conferences and have paid as a much as $5000 to learn from just one of the masters we were exposed to.
And now they will all be gathered in one place for a first-time-ever, never before organized Soft Sell marketing event. Each presenter will speak for 90 minutes. Imagine having to pay for 90 minutes of their personal coaching — if you could even get it. We’re not even going to estimate what that might cost.
But since “Bridging Heart and Marketing” is the first-time-ever Soft Sell marketing conference, and as an inaugural offer, we want to make it as available as we can for everybody to attend.
So you won’t pay $5000. Or even $2000. Because we’ve locked in the tuition for “Bridging Heart and Marketing” at an incredible ................................................ $997 per person.
And if You Register with Someone Else . . .
Register Right Now For You And — your partner, your spouse, your friend, or even another marketer you know just slightly — your guest can join you for just $497.
Two full three-day registrations for .................................. only $1494.
February 2008
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I understand that my investment includes my attendance for a FULL THREE DAYS, where I will get the opportunity to gain the information that can increase my income as well as network with the hundreds of other attendees and experts who will be at this event. |
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I understand that I will meet and learn from the "Bridging Heart and Marketing" world-class faculty so I can develop the kind of business I dream of. And I certify that neither you nor anyone else have made any income promises and my results are dependent on my own efforts and that of my business. |
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I understand that I’ll receive 24 registration bonuses valued at approximately $3,000 absolutely free with my registration. |
On The Basis of Everything I've Read
Please Accept My Registration
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2 Bridging Heart and Marketing Registrations - $1494
1 at Full Price ($997) and a Guest at ($497) |
1 Bridging Heart and Marketing Registration - $997
1 at Full Price ($997) |
We Look Forward to You Being With Us
Because you are serious about translating your experience into a lucrative and fulfilling Internet marketing business, and we are serious about providing you with world-class trainers whose information can take you where you want to go, it will be our real pleasure to welcome you at the Westin Los Angeles Airport, for our "Bridging Heart and Marketing" Soft Sell Internet Marketing first-time-ever conference– February 22, 23, and 24.
And if, by chance, we don’t meet, please come up and introduce yourself.

Judith Sherven & Jim Sniechowski
Founders, "Bridging Heart and Marketing"
Soft Sell Internet Marketing Conference
P.S. – Remember, by registering with a guest you benefit by getting 2 full three-day registrations at a 25% savings.
P.P.S. – You’ll benefit from 3 days filled with technical, emotional , financial, and spiritual support from world-class Internet marketing Superstars that can transform your business in ways you can’t even now imagine.
P.P.S. – Guarantee – You must be thoroughly delighted with “Bridging Heart and Marketing,” or just ask for a refund no later than at the end of the first day, turn in your materials, and we'll gladly honor your request.
Final P.S. – At “Bridging Heart and Marketing” you’ll find a home among other Soft Sell marketers, not just for three day, but maybe even for a lifetime.
I Know I Have to Be There
Reserve My Seat Now |

Do you believe that you have an inborn organic gift to create wealth and you just need to know how to “discover it, harness it and unleash it?”
Mike Filsaime is an author, software developer, renowned speaker, personal coach, business consultant, and most of all... an intensive marketer.

